Video gaming has become a popular form of entertainment regardless of age. In fact, according to a Statista report, around 3.5 billion gamers are active in 2023 – where 25.1% are mobile gamers, 15.9% are download gamers, and 14.7% are online gamers. Thus, more and more game developers are actively creating fun and exciting games to cater to the demands of the gaming industry.
In game development, the game’s pre-launch is one of the critical stages. As its name implies, it is the stage where a game is kicked off before it is officially released to the general public. It involves technical and soft launch, which includes checking server load and bugs and analyzing audience behavior, retention, and conversion.
In the game’s production, you might have control over what you want for the game, or you might even have some help from 3D game art outsourcing for the game’s graphics. But during the game’s pre-launch, your focus should be on users’ behaviors and reactions. Thus, to help you understand what you should do during a game’s pre-launch, you can follow these tips.
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Set Clear and Achievable Objectives
Whenever you have to pre-launch a game, you have to set clear and achievable objectives. Some of the goals you can set are establishing a game community, generating excitement or interest in the target audience, or securing pre-orders.
Having clear goals will help you and your team in focusing your efforts. It is vital to set them during the game’s pre-launch.
Before you launch a game, you should develop interesting and engaging teasers and trailers that feature the game’s key elements, graphics, and unique selling points. These can help your game attract potential players.
Create a Pre-Launch Page
The pre-launch page is a landing page that serves as the main page for all of the game information and promotional strategies. Most pre-launch pages have a sign-up form so that you can collect your potential players’ information and email.
Your pre-launch page must captivate and excite your audience. Creating newsletters and sending promotional emails are some ways you can do as a pre-launch tactic to build up the game’s launch.
Build Up Your Online Presence
Social media sites are effective marketing tools to promote and market your game. According to Forbes, about 4.9 billion people use social media sites across the world. So, obviously, you want to build up your online presence through these social media sites.
Moreover, you can also maximize the advertisement tools from the leading social media sites to promote your game before its actual launch. You can post fun and exciting promotional banners on Facebook, X (formerly Twitter), Instagram, and more. Furthermore, you can maximize video-streaming platforms, such as YouTube, TikTok, and Vimeo to showcase your game’s gameplay and graphics.
Collaborate with Influencers and Content Creators
If you are a starting game developer, it is difficult to market your game to your audience. One way to address this problem is to collaborate with content creators and influencers, especially those who are gamers.
You can make them talk, review, play, and live stream your game to significantly boost your game’s visibility.
Final Thoughts
Pre-launching a game is not an easy task. Aside from checking and reviewing the technical aspect of it, you also need to focus on how to reach your target audience and promote and market your game to ensure success.
Hopefully, the presented tips above can help you as a game developer in pre-launching your game right. Always remember that you are also offering a product, so one of the vital things you should consider is your users’ behaviors, preferences, and desires when it comes to playing games.
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